Partner Marketing Lead

About You and The Role

We are looking for a Partner Marketing Lead to build and scale Zipline's partner marketing function. This person will transform partnerships into a strategic growth channel by building scalable programs, owning partner marketing relationships, and driving integrated initiatives that create value for both Zipline and our partners.

As Zipline's partner ecosystem continues to grow, so does demand for co-marketing support, launch campaigns, community activations, customer acquisition programs, and partner-led growth initiatives. Today, many of these opportunities are pursued opportunistically. This role will create the strategy, structure, and execution needed to activate partnerships consistently and at scale.

You will work closely with Commercial, Community Engagement, Marketing, and Communications teams to develop programs that leverage partner audiences, channels, and resources to drive awareness, customer acquisition, and partner growth. While Commercial owns the business relationship, you will own the marketing relationship with partners from strategy through execution.

This role is ideal for someone who can build systems and relationships simultaneously—someone who sees partnerships not just as marketing opportunities, but as a scalable growth engine for the business.

What You'll Do

Build a Scalable Partner Marketing Program

• Develop and own Zipline's partner marketing strategy, operating model, and success metrics.

• Create repeatable frameworks for partner activation, campaign planning, measurement, and reporting.

• Establish processes that enable partner marketing to scale across markets, partner types, and business objectives.

• Build the foundation for a long-term partner marketing function that grows alongside the business.

Drive Partner Growth

• Develop co-marketing initiatives that help partners achieve their business objectives while driving Zipline growth.

• Create integrated campaigns focused on awareness, customer acquisition, launch support, and community engagement.

• Identify opportunities to leverage partner audiences, channels, and resources to increase impact and efficiency.

• Ensure partnership programs create measurable value for both Zipline and its partners.

• Develop strategies that turn partner-owned channels into scalable acquisition and awareness drivers.

Own Strategic Partner Marketing Relationships

• Own the marketing relationship with strategic partners, serving as the primary point of contact for partner marketing strategy, planning, and execution.

• Build trusted relationships with partner marketing, communications, and business leaders.

• Identify opportunities to expand collaboration and unlock new growth initiatives.

• Act as a trusted advisor who helps partners achieve their goals while advancing Zipline's objectives.

• Align partner marketing plans with both partner priorities and Zipline business goals.

Enable Cross-Functional Demand Generation

• Partner closely with Commercial, Community Engagement, Brand, Growth, and Communications teams to bring partner initiatives to life.

• Support new market launches, local growth initiatives, community programs, and strategic campaigns.

• Create systems for intake, prioritization, planning, and execution across partner requests.

• Ensure partnership opportunities are integrated into broader marketing efforts.

• Help establish a clear operating model for how partnership opportunities are evaluated, prioritized, and executed across the organization.

Explore New Partnership Opportunities

• Identify selective opportunities with new categories of partners that can expand Zipline's reach and impact.

• Evaluate opportunities across sports, community organizations, consumer brands, cultural institutions, and other strategic organizations.

• Develop scalable activation models that can be replicated across markets and partner types.

• Bring creative thinking and fresh ideas that help Zipline reach new audiences and unlock incremental growth.

What You'll Bring

• 7+ years of experience in partner marketing, strategic partnerships, business development, growth marketing, or related fields.

• Proven experience building and scaling partner marketing or co-marketing programs.

• Strong track record of developing external relationships and leading cross-functional initiatives.

• Experience creating integrated marketing campaigns that drive measurable business outcomes.

• Experience leveraging partnerships to drive awareness, customer acquisition, or business growth.

• Ability to build structure and process in fast-moving, ambiguous environments.

• Excellent communication, negotiation, and stakeholder management skills.

• Strong analytical mindset with experience defining KPIs and measuring program performance.

• Ability to balance strategic thinking with hands-on execution.

• Experience working across multiple teams and managing competing priorities.

• A bias toward action, ownership, and collaboration.

What Success Looks Like

• Partnerships become a repeatable and scalable growth channel for Zipline.

• Partner marketing programs drive measurable awareness and customer acquisition.

• Strategic partners view Zipline as a proactive and valuable marketing collaborator.

• New market launches and growth initiatives are amplified through partner engagement.

• Partner opportunities are consistently evaluated, prioritized, and activated.

• Marketing efficiency improves through increased use of partner channels, audiences, and resources.

• Zipline captures more value from its growing partner ecosystem through stronger collaboration and execution.

What Else You Need to Know   

This role is based at our office in South San Francisco, CA. 

The starting cash range for this role is $180,000-220,000. Please note that this is a target, starting cash range for a candidate who meets the minimum qualifications for this role. The final cash pay for this role will depend on a variety of factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact. The total compensation package for this role may also include: equity compensation; discretionary annual or performance bonuses; sales incentives; benefits such as medical, dental and vision insurance; paid time off; and more.