Head of Brand & Media

About the Role

We are looking for an experienced Head of Brand & Media to join our Brazil marketing team. This is a senior leadership role responsible for unifying and elevating our brand presence across four core functions: Brand, Social Media, Brand Media, and Superscore.

Reporting directly to the Marketing Director, you will own the end-to-end brand strategy for Brazil — from creative direction and brand guidelines through to channel execution, media investment optimization, content strategy and brand health measurement. You will lead a team of 14 FTE across four sub-functions, acting as the single owner of our brand P&L and the primary integration point between creative, channel and measurement disciplines.

This is not a purely creative role. We are looking for someone who brings equal rigour to brand strategy, media planning and performance accountability, with the commercial credibility to engage the full senior leadership team and shape how our brand investments translate into measurable business outcomes.

You will be the primary point of contact for our external creative and media agencies and will partner closely with the internal Growth team to ensure our paid media strategy is fully integrated with our broader marketing objectives. Across all touchpoints — brand campaigns, social content, Superscore activations and paid media channels — you will ensure consistency, quality and strategic coherence.

What You'll Be Doing

1) Brand Strategy & Leadership

• Define and own the Brazil brand strategy, ensuring a consistent and differentiated brand identity across all campaigns, channels and customer touchpoints.
• Lead and develop a high-performing team of 14 FTEs across Brand, Social Media, Superscore and Brand Media, fostering a culture of creative excellence, strategic thinking and accountability.
• Serve as the ultimate guardian of brand guidelines across every activation — from above-the-line campaigns to social content, Superscore features and paid media placements.
• Build and execute a brand roadmap aligned to regional and global business objectives, identifying opportunities to strengthen brand equity and competitive differentiation in the Brazilian market.
• Act as a senior brand voice to the Marketing Director and wider senior leadership team, providing regular reporting on brand performance, strategic direction and investment rationale.
  
  

2) Paid Media Planning & Buying

• Own the oversight and strategic diligence for paid brand media planning and buying across Brazil, ensuring campaigns are planned end-to-end with clear objectives, audience strategies and measurement frameworks.
• Partner closely with the internal Growth and Performance Marketing teams to ensure paid media is fully integrated with broader acquisition, retention and commercial strategies.
• Alongside the Sr. Media Manager, lead channel allocation strategy across the full paid media mix, providing senior-level input on budget decisions and investment priorities across the marketing function.
• Oversee media measurement and effectiveness frameworks, including Media Mix Modelling (MMM), to ensure investment decisions are evidence-based and continuously optimised.

3) Social Media & Superscore

• Provide strategic leadership for owned social media channels and YouTube, ensuring content, community management and trend-driven activations reflect and reinforce the brand.
• Oversee the Superscore proposition marketing function, ensuring product marketing, engagement mechanics and partnership activations are aligned to brand strategy and deliver commercial impact.
• Ensure social media and Superscore activities are integrated within the broader brand and campaign calendar, creating coherence across all customer-facing touchpoints.

4) Brand Health, Research & Effectiveness

• Lead the brand health and tracking capability for Brazil, owning the brand tracker and translating insight into actionable recommendations for the business.
• Champion a research-led approach to brand strategy, leveraging consumer insight, competitive intelligence and market data to inform brand decisions and identify growth opportunities.
• Build best-in-class reporting frameworks that connect brand activity to commercial outcomes, enabling the senior leadership team to understand performance, diagnose drivers and prioritise future investment.
• Lead the brand Test & Learn agenda, identifying and prioritising experiments that improve creative effectiveness, channel performance and brand measurement.

5) Cross-Functional Collaboration & Regional Strategy

• Play a leading role in defining the regional marketing strategy and channel allocation approach, contributing senior perspective across the full marketing mix.
• Collaborate closely with Product, GTM, CRM, Commercial, BI and Operations teams to ensure brand initiatives are integrated with broader business priorities and executed with operational excellence.
• Act as a key liaison between the Brazil marketing function and global/central brand and product teams, ensuring local strategy is informed by — and feeds into — wider regional direction.
• Support senior leadership communications, presenting brand performance, strategy and recommendations to the Marketing Director, CMO and wider executive stakeholders.

What We're Looking For

• Significant experience in a senior brand leadership role, ideally in digital entertainment or a fast-paced consumer brand environment.
• Proven track record of owning and executing brand strategy end-to-end, from positioning and creative direction through to performance measurement and reporting.
• Strong understanding of paid media planning and buying, with direct experience managing media agency relationships and overseeing integrated campaign delivery.
• Experience leading large, multi-disciplinary teams (10+ people), with the ability to develop talent, set clear direction and hold teams accountable to high standards.
• Commercial acumen and analytical rigour — comfortable owning a brand P&L, managing budgets and presenting investment decisions to senior stakeholders.
• Deep familiarity with brand health measurement, brand trackers and research methodologies, with the ability to translate data into strategic insight.
• Strong cross-functional collaborator, able to influence senior stakeholders across Marketing, Commercial, Product and Growth functions.
• Excellent communication and presentation skills, with the confidence and credibility to engage the full senior leadership team.
• A genuine passion for brand-building, creative excellence and the intersection of strategy and execution.

Preferred Experience

• Experience operating in the Brazilian market or a similarly complex, high-growth regulated environment.
• Familiarity with media measurement approaches including Media Mix Modelling (MMM) and multi-touch attribution.
• Knowledge of responsible gaming principles and local compliance requirements in Brazil.
• Experience working across sportsbook, gaming, social or community-led digital products.