Founding Sales Development Representative

PropRise builds AI for institutional commercial real estate investment teams.

Our product, Primer, helps CRE firms process deal documents, populate their existing underwriting models, and automate parts of the underwriting workflow without replacing the team’s judgment or process. Primer is already used by institutional CRE owners, operators, REITs, and investment teams, including multi-billion-dollar firms.

The product works. The bottleneck is getting in front of more of the right firms.

We’re building the first outbound team at PropRise, starting with a Founding SDR role in San Francisco.

The Role

This is a phone-first outbound role.

You’ll spend most of your day calling CRE investment teams: owners, operators, REITs, and private equity real estate firms. You’ll work directly with the founders to test messaging, identify what gets buyers to engage, and turn outbound into a repeatable pipeline engine.

We are in person 5 days a week in San Francisco.

What You’ll Do

• Make 200+ outbound dials per day
• Book qualified demos with CRE investment teams
• Prospect into multifamily, self-storage, and institutional CRE accounts
• Use calls, email, LinkedIn, Apollo, HubSpot, and other outbound tools
• Test scripts, openers, objections, and account lists every week
• Track your numbers: dials, connects, conversations, meetings booked, show rate, and qualified held demos
• Surface market feedback from every conversation
• Help build the outbound playbook for future SDRs

What Success Looks Like

In your first 30 days, you’ll learn Primer, the CRE buyer, our call scripts, and our target account list. You’ll start making daily calls and booking your first qualified meetings.

By day 60, you should be consistently booking qualified demos and improving your talk track based on real buyer conversations.

By day 90, you should be running a high-output outbound motion, booking qualified demos every week, and helping us understand which messages, segments, and accounts convert best.

Who We’re Looking For

You are hungry, competitive, and comfortable getting rejected all day.

You should have:

• 1+ years of outbound sales, cold calling, recruiting, door-to-door, fundraising, or other high-rejection experience
• A willingness to make 200+ dials per day
• Strong verbal communication skills
• High energy and high urgency
• The ability to follow a process, track numbers, and improve every week
• Comfort working in person from San Francisco 5 days a week
• Interest in startups, sales, and learning how to sell into commercial real estate

Bonus if you have sold B2B software, worked in real estate, or used tools like Apollo, HubSpot, Clay, Orum, Nooks, or LinkedIn Sales Navigator.

You do not need to know commercial real estate on day one. You do need to be curious enough to learn it fast.

This Role Is Not For You If

• You do not want to cold call
• You think 50 dials is a full day
• You need heavy oversight to stay focused
• You prefer a structured corporate sales program
• You are uncomfortable with rejection
• You want a remote role
• You care more about title than output
• You are not excited to compete every day

Why Join

Primer is one of the few AI underwriting products institutional CRE teams trust enough to use in their real workflow. When the right teams see it, the product resonates.

Your job is simple: get us in front of more of those teams.

You’ll work directly with the CEO, learn sales in the room with the founding team, and help build the outbound engine from the ground up. If you perform, this can become a path into a closing role as the company grows.

OTE: $110k-$140k

Commission: uncapped

Equity: meaningful early employee ownership

PS: If you've read this far, cold call me at 415-874-1519. That's how I prioritize who to talk to first.