Founding Enterprise Account Executive

PropRise is the AI platform for institutional CRE investment teams.

Our product, Primer, helps CRE firms process deal documents, populate their existing underwriting models, and automate parts of the underwriting workflow without replacing the team’s judgment or process. Primer is already used by institutional CRE owners, operators, REITs, and investment teams, including multi-billion-dollar firms.

We’re hiring a Founding Enterprise Account Executive to help turn early customer pull into a repeatable sales motion.

This is an in-person role based in San Francisco.

What You’ll Do

You’ll work directly with Jean-Michael, PropRise’s CEO, to sell Primer to mid-market and institutional CRE firms, from fast-growing operators to $1B+ AUM owners, REITs, and investment managers.

You will:

• Own full-cycle sales: prospecting, discovery, demos, follow-up, negotiation, and close
• Create pipeline directly, not just rely on inbound or SDR-sourced meetings
• Run consultative sales cycles with CRE investment teams
• Learn how prospects evaluate deals today and where manual underwriting workflows slow them down
• Join founder-led discovery and demo calls early, then take increasing ownership
• Partner with product and engineering as prospects move through pilot and close
• Improve our messaging, qualification, demo flow, and sales process based on real market feedback
• Travel for industry conferences, customer meetings, and high-value opportunities
• Help build the playbook for our future sales team

This is an individual contributor role first. If you succeed, you’ll have the opportunity to help hire, train, and lead the next generation of the sales team.

First 90 Days

In your first 30 days, you’ll learn Primer, shadow founder-led discovery and demo calls, review past customer conversations, and understand how our best prospects evaluate underwriting workflow software.

By day 60, you’ll own qualified opportunities, run discovery calls, contribute to demos with Jean-Michael, and launch your own outbound motion targeting mid-market and institutional CRE firms.

By day 90, you should have created self-sourced qualified pipeline, taken ownership of active opportunities, improved at least one part of our sales process, and helped close new Primer revenue.

Who We’re Looking For

You are a hunter. You know how to open doors, create urgency, and close new business without waiting for a perfect playbook.

You should have:

• 3+ years of full-cycle B2B software or technology sales experience
• Proven experience personally closing new business
• A track record of creating your own pipeline
• Strong preference for experience selling into CRE investment, acquisitions, asset management, capital markets, or investment operations teams
• Ability to sell consultatively into complex workflows
• Comfort working directly with founders, product, and engineering
• Willingness to work in person from San Francisco
• Willingness to travel for conferences and customer meetings
• Bonus points if you have trusted relationships with CRE owners, operators, REITs, lenders, investment managers, or private equity real estate firms.
• Experience selling AI is helpful, but CRE workflow fluency is more important.

You Might Be a Fit If

You might be a top-performing AE at a CRE, investment workflow, data, or vertical software company and you’re ready to trade a mature sales machine for ownership, upside, and the chance to build the playbook yourself.

You do not need to have been a CRE underwriter. But terms like rent roll, T-12, OM, Excel model, acquisitions pipeline, comps, and IC memo should not feel foreign.

This Role Is Not For You If

• You want to be handed qualified meetings all day
• You need a mature brand, polished collateral, or proven playbook to sell
• You are allergic to prospecting
• You prefer managing accounts over hunting new ones
• You want to manage before proving you can sell
• You are not interested in learning how CRE investment teams actually underwrite deals
• You need heavy oversight to stay focused

Why Join

Primer is one of the few AI underwriting products institutional CRE teams trust enough to use in their real workflow. When the right teams get it into their process, it becomes hard to go back to manual underwriting.

The product is working. The next focus is distribution: getting Primer in front of more of the right firms and turning strong early pull into a repeatable enterprise sales motion.

You’ll work directly with the CEO, sell into a market where workflow knowledge matters, and have a real path to building the sales function if you prove the playbook.