Content Marketing Specialist

About Pasito

Pasito is the AI workspace for employee benefits.

We’re rethinking how group insurance and benefits are underwritten, delivered, used and measured - by the people who design them and the people who depend on them. Instead of static PDFs, disconnected systems, and manual workflows, Pasito brings plan design, payroll and benefits data, claims, and financial context into a single, AI‑native workspace that helps benefits actually work for the 178 million Americans who depend on this system.

We don’t build for brokers, carriers and employers - we build with them. That collaboration shows up in everything we ship: AI agents that extract and structure plan data, tools that turn complexity into clarity for employees, and workflows that save carriers and consultants hundreds of hours per case.

Today, Pasito supports many of the largest insurance carriers and brokers in the U.S. We’re backed by Y Combinator and Core Innovation Capital, and we’re growing quickly. We ship fast, iterate relentlessly, and care deeply about building systems that are accurate, scalable, and human.

If you’re excited to work alongside exceptional operators and engineers, and apply AI in a legacy industry where precision and trust matter, Pasito is the place for you.

The Role

We’re hiring a Content Marketing Specialist to build and scale Pasito’s content across our core marketing channels.

This is a high collaboration and ownership role that will report directly to our Head of Marketing and work closely with our Sales and Forward Deployed (CS) teams to create and execute multi-channel assets. You will be a leading voice in how Pasito sounds, looks, and feels on external platforms, including social media, blog and website, email, sales and client enablement, and more.

What You’ll Do

Content strategy & production

• Own the end-to-end product of content assets within the Marketing calendar, including planning, writing, editing, and publishing across Pasito’s core channels (blog, website, video, social media, and email)
• Translate complex industry topics like group insurance, employee benefits, and agentic AI, into clear, compelling, and authoritative content for our primary audiences
• Collaborate with internal subject matter experts to create detailed content explaining Pasito’s products, features, and differentiators to the market

Performance & distribution

• Develop and execute a strategic SEO & GEO plan to drive organic traffic and inbound leads through high-value content
• Lead social media content creation and distribution to amplify Pasito’s message and brand presence on LinkedIn and YouTube
• Track and report on content performance metrics (e.g., web traffic, email CTR, etc.) and demonstrate content ROI

Sales & client enablement

• Partner with Marketing, Sales, and Forward Deployed teams to create essential enablement assets, including case studies, white papers, one-pagers, and email sequences that clearly articulate Pasito’s value propositions
• Ensure all external content maintains Pasito’s consistent brand voice and stays within brand guidelines

Who You Are

• 2–3 years of experience in B2B content marketing, technical writing, or a similar role, preferably in SaaS or a heavily regulated industry
• Exceptional writing, editing, and storytelling skills with a strong portfolio of published long-form and short-form content
• Understanding of content marketing impact on channel performance, including SEO, email analytics, and social analytics
• Highly collaborative and excited to work across the entire GTM team to ensure cohesive messaging
• Self-starter with strong project management skills, able to manage a dynamic content calendar and prioritize multiple deadlines
• Excel at using AI tools and automations to accelerate your work without compromising on quality

Experience We’re Excited About

• Experience creating content in the benefits tech, HR tech, or insurance space, with an understanding of insurance broker, carrier, or employer audiences
• Familiarity with writing about complex, AI-driven technology and translating technical concepts for a B2B audience
• Experience with email marketing platforms and content management systems (CMS)
• Experience creating compelling visual content (e.g., social posts, infographics, short videos) that simplifies complex data or workflows

What’s In It For You

• Meaningful ownership: Define and own Pasito’s content marketing channel from the ground up
• Real impact: Directly influence Pasito’s voice and establish thought leadership in a legacy industry undergoing AI transformation
• Growth: Join at a pivotal stage and grow with the company as we rapidly scale distribution
• Competitive compensation: Salary, meaningful equity, and full benefits: medical, dental, vision, 401(k) with match, life insurance, and PTO
• Remote-first: Work from anywhere in the U.S. with a highly collaborative team

Statement of Equal Opportunity

Pasito is proud to be an equal opportunity employer. We believe great teams are built through diversity of background, perspective, and experience, and we’re committed to creating an inclusive environment where everyone can do their best work.