SEM UA Manager

About the role

We’re looking for a data-driven SEM specialist to drive user acquisition across Navan’s travel and expense products. You’ll be a key member of the Growth team, contributing to our search-first strategy across Google, Bing, and emerging LLM-based channels to capture high-intent demand, with a focus on scalable structure, smart automation, and full-funnel impact.

What you’ll do

Search-first growth

• Drive end-to-end planning and optimization of SEM campaigns across Google, Bing, Apple and LLM-driven surfaces
• Build and maintain scalable keyword and account architecture across multiple products, go-to-market motions (PLG, SLG), and regions
• Align SEM execution with business priorities and revenue goals
• Localize strategy and messaging while maintaining a coherent global structure
• Test new markets, formats, and betas to unlock incremental growth

Automation, testing, and analytics

• Run a structured testing roadmap across keywords, audiences,
  and landing experiences
• Analyze performance across the full funnel and surface clear, actionable insights
• Partner with Analytics and Web/CRO teams to improve conversion rates and ROI
• AI first approach - using and researching AI tools & features to drive performance and improve day2day efficiency

What we’re looking for

• 3-4 years of hands-on SEM experience managing meaningful Google and Bing budgets, ideally in B2B SaaS
• Power user of Google Ads (and ideally Google Ads Editor)
• Experience running and scaling campaigns across multiple countries/regions
• Highly analytical, comfortable with performance data, dashboards,
  and funnel metrics
• Experience with automated bidding and AI-driven tools