
Job Description
Docplanner is a healthtech company on a mission to help people live longer, healthier lives.
We build technology that improves how patients access care and how healthcare professionals deliver it.
Operating in 13 countries, with more than 100 million patient visits to our websites and around 25 million appointments booked each month, Docplanner is scaling both its product and its internal foundations. As a growing tech business, we rely on strong internal systems, trusted data, and scalable operations to support our commercial teams and keep delivering impact across our markets.
Job Description
Mission
Make Marketing, Sales, and CS meaningfully more productive through trusted tooling and data. Own Docplanner’s GTM tech blueprint and turn it into shipped value fast with a small, high-leverage team, AI-powered automation, product mindset, tight user loops, and predictable delivery.
Why now?
We are mid-migration to Salesforce for Sales, CS and Care while Marketing remains on HubSpot. Our GTM teams need higher throughput and fewer manual steps; fragmented ownership across internal systems slows them down and hurts data quality. We need a single accountable leader who can design, build and ship like a founder, while running a disciplined SDLC and vendor model at scale.
What you will do
Own
End-to-end GTM technology strategy and blueprint (CRM, Marketing, CPQ, integrations, AI, identity), with clear accountability, cost awareness and governance
Platform reliability, data quality and service standards across all GTM systems
Deliver
Complete and stabilize the Salesforce migration with strong adoption and measurable SLAs
Predictable execution through quarterly commitments, short delivery cycles and visible productivity gains
Seamless Salesforce ↔ HubSpot integration and trusted GTM data flowing to the DWH
AI-powered automation that removes manual work and improves speed and insight
Build
A high-performing GTM systems team and Center of Excellence
Modern delivery and operating model (CI/CD, release discipline, service catalog, SLOs)
Strong vendor partnerships with clear ROI, SLAs and accountability
*This role reports to the COO, with a dotted line to the CPTO.
What success looks like (12+ months)
Platform & Ownership
Salesforce migration complete, stable and widely adopted with clear SLAs
End-to-end ownership of all GTM tools with a published service catalog, RACI and intake SLAs
Reliable Salesforce ↔ HubSpot ↔ DWH integrations and trusted GTM reporting
Reliability & Productivity
Operational excellence: incident rate ↓50%, MTTR < 4h, change failure rate <10%
At least 3 AI automations live, delivering meaningful frontline time savings
Data quality improving quarter over quarter through automated controls
People & Impact
Stakeholder NPS up across Sales, CS, Care and Finance
Small, senior, high-output team in place; vendors performing against SLAs
Measured By
Time-to-production and release predictability
Service SLOs (availability, data freshness, sync success)
GTM productivity gains and tool adoption
Data quality and reconciliation accuracy
Cost vs plan and vendor SLA attainment
Qualifications
Experience
5+ years building and leading GTM / business systems in scaled SaaS or marketplace environments
Delivered a large, multi-country CRM or Service transformation
Hands-on ownership of Salesforce Sales & Service and a GTM Systems CoE
Shipped AI-powered automations in real GTM workflows
Led senior program and vendor management, including RFPs, SLAs, and TCO / ROI evaluation
Skills
Salesforce delivery excellence: CI/CD, environments, releases, SLAs, incidents, and enablement
HubSpot expertise and proven Salesforce ↔ HubSpot integrations
Strong integration and data foundations (APIs, iPaaS, data quality, observability)
Clear executive communication; turns ambiguity into pilots, roadmaps, and results
Builder with a product mindset
High ownership; reliable partner to executives and teams
Additional information
Benefits and Long-term incentive
ESOP package
Flexible remuneration and benefits system via Flexoh, which includes: restaurant card, transportation card, kindergarten, and training tax savings;
Flexibility and work-life balance
Remote or hybrid work model with our hub in Barcelona;
Summer intensive schedule during July and August
23 paid holidays, with exchangeable local bank holidays;
Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate).
Health comes first
Private healthcare plan with Adeslas for you and subsidized for your family (medical and dental);
Access to hundreds of gyms for a symbolic fee in partnership for you and your family with Wellhub;
Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling.
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Job Details
- Category
- Supply Chain
- Employment Type
- Full Time
- Location
- Barcelona, Spain (Hybrid)
- Posted
About DocPlanner
With a global mission to “make the healthcare experience more human”, Docplanner creates digital apps and software solutions for doctors, clinics, hospitals and patients to enable the healthcare ecosystem and the patient journey to work together more seamlessly. With free doctor reviews and instant online appointment booking for patients through its online marketplaces, Docplanner has a network of almost 2 million healthcare professionals, serves over 130,000 customers globally and operates in 13 countries. Doctors and clinics count on Docplanner to facilitate scheduling, booking, communication and payments for millions of patients a month. Through its innovative and user-friendly software, doctors and clinics can optimize patient flows, reduce costly no-shows and completely digitize their practices - all resulting in valuable time savings that can instead be used to improve patient outcomes and experiences. Via its TuoTempo brand, the company offers a more sophisticated suite of optimisation products for large healthcare institutions. Docplanner was founded in 2012 in Poland and now boasts a team of more than 2,400 based across offices in Warsaw, Barcelona, Istanbul, Rome, Mexico City, Munich, Curitiba and Bologna. It is backed by leading venture capital funds, including Point Nine Capital, Goldman Sachs Private Capital and One Peak Partners, raising a total of approximately €300 million to date.
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