Location: Remote (U.S. East Coast Time Zones preferred)
Contract Length: 8 months (with potential to extend)
Time Commitment: Full time 40 hours/week

About Extern

Extern is bridging the gap between education and industry through remote externships. We help college students across the U.S. build real-world experience by working on real company projects — regardless of major, GPA, or background.

Creators are one of our most powerful acquisition channels and we want to hyper charge this channel.

We’re hiring a performance-driven Influencer Marketer to take ownership of our creator engine for 8 months with an opportunity to extend.

This role is not coordination. It’s ownership. You will directly influence student acquisition and help turn influencer marketing into a scalable, predictable growth channel.

Role Overview

This role will own the full lifecycle of Extern’s influencer and creator partnerships — from discovery and evaluation to contract negotiation, relationship management, and performance tracking. Extern’s Marketing function is highly adapted to in-house agentic workflows that we built from scratch, so this role will be given onboarding on managing AI agents for influencer content and management.

You will work cross-functionally with growth, marketing, and performance stakeholders to define strategy and ensure influencer efforts are aligned with broader acquisition goals.

You will also collaborate on Extern’s own TikTok strategy, given its importance as a primary audience channel.

This is not a purely creative role — it is strategic, operational, and analytical.

What You’ll Own

You will own the full lifecycle of creator partnerships across TikTok, Instagram, and LinkedIn from sourcing to performance optimization.

Acquisition & Performance

Own influencer-driven acquisition KPIs
Allocate and optimize influencer budget
Identify high-performing creator segments and double down
Run structured experiments across tiers, formats, and compensation models
Treat creators as a performance channel, not a brand play

Creator Sourcing & Evaluation

Optimize existing repeatable sourcing systems and consider/build new processes
Evaluate creators using data, not vibes
Assess audience quality, intent, and conversion potential
Leverage internal AI agents to streamline sourcing, outreach, and analysis

Negotiation & Relationship Management

Lead contract negotiations and renewals
Manage deliverables and timelines
Maintain strong relationships with top performers
Hold creators accountable to performance expectations

Reporting & Optimization

Partner with Growth on attribution and tracking
Analyze performance weekly and iterate quickly
Present insights and recommendations to leadership
Document playbooks and systems for long-term scale

TikTok Strategy Collaboration

Contribute to Extern’s owned TikTok growth strategy
Identify high-converting content patterns
Stay ahead of Gen Z trends and platform shifts

Compliance & Brand Safety

Ensure compliance with platform policies and proper disclosure requirements.
Monitor brand alignment and manage creator content risks.
Maintain clear documentation and risk controls across partnerships.

Cross-Functional Collaboration

Coordinate closely with Growth and Performance teams (without owning paid channels).
Ensure branding and content consistency.

Must-haves

3+ years in influencer marketing, creator partnerships, or performance marketing
Experience managing paid creator campaigns (not just organic seeding)
Strong analytical ability (comfortable in performance dashboards)
Experience negotiating creator contracts
Ability to operate independently in a fast-moving startup
Extremely organized and detail-oriented
Excellent communicator (written and verbal)
Able to balance relationship-building with performance accountability

Not a fit if

You’ve only worked on brand awareness campaigns
You’ve never been accountable to acquisition metrics
You prefer purely creative or community roles
You need heavy structure and oversight
You’re not currently trying different AI tools

Bonus if you have

Comfort working inside AI-supported workflows and automated systems
Experience marketing to college students
Experience at a consumer startup or ex-agency
Built influencer programs from scratch
Familiarity with affiliate tracking and attribution systems
Experience managing micro- and mid-tier creators at scale
Experience scaling TikTok, Snapchat, LinkedIn, or IG as a primary acquisition channel

What Success Looks Like

By the end of 8 months, you will have:

Built a repeatable creator acquisition and management system.
Identified top-performing creator personas and doubled down on them.
Improved creator-driven acquisition efficiency (lower CAC).
Strengthened long-term creator relationships.
Increased meaningful unique traffic.

Why This Role Matters

Creators are one of Extern’s highest-leverage growth channels. This role sits at the intersection of brand, performance, and community — and directly impacts how thousands of college students discover Extern.

You won’t just manage influencers. You’ll build an acquisition engine.

Asesor Comercial B2C

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