# Brand Strategy Manager

**Company:** [Clinikally](https://zerogtalent.com/frontier-companies/clinikally)
**Location:** Gurugram, HR, IN / Gurugram, Haryana, IN
**Work mode:** On-site
**Employment type:** Full Time
**Salary:** INR 1.5M–2M/yr
**Listed:** 2026-11-04

[View and apply on Zero G Talent](https://zerogtalent.com/frontier-jobs/clinikally/brand-strategy-manager-120432)

## Job description

We are looking for a **Senior Brand Marketing Manager** to lead Clinikally's brand strategy, positioning, integrated marketing campaigns, and consumer engagement initiatives.  
The ideal candidate will have **8–12 years of progressive brand leadership experience, primarily in D2C, beauty, skincare, wellness, or health marketplaces in India**, with a proven track record of building consumer brands, executing impactful campaigns, and driving measurable business growth.  
This role requires a strong combination of strategic thinking, creativity, consumer understanding, and hands-on execution.  
  
Key Responsibilities  
Brand Strategy & Positioning

-   Develop and execute Clinikally's overall brand strategy, positioning, and communication framework.
-   Build a differentiated brand identity across digital and offline consumer touchpoints.
-   Drive brand awareness, consumer trust, consideration, and preference.
-   Analyse market trends, competitor positioning, and consumer insights to identify growth opportunities.

Integrated Marketing & Campaigns

-   Lead end-to-end brand campaigns across digital, social media, influencer marketing, PR, partnerships, and offline channels.
-   Conceptualize and execute campaigns for product launches, category expansion, and seasonal initiatives.
-   Collaborate with Growth, Category, and Creative teams to align brand initiatives with business objectives.
-   Manage creative agencies, production partners, and marketing vendors to ensure high-quality execution.

Consumer Insights & Brand Growth

-   Develop a strong understanding of Indian skincare consumers, their preferences, and purchasing behaviour.
-   Translate consumer insights into compelling brand narratives and go-to-market strategies.
-   Identify opportunities to strengthen Clinikally's presence across D2C, marketplaces, and offline experience centres.
-   Build brand partnerships and collaborations that improve reach, credibility, and consumer engagement.

Digital Presence & Community Building

-   Oversee brand storytelling and content strategy across social media and digital platforms.
-   Drive influencer collaborations, dermatologist-led content, and community engagement initiatives.
-   Ensure consistent brand messaging and creative direction across all channels.
-   Identify emerging trends and innovative marketing opportunities to strengthen brand relevance.

Performance, Budget & Leadership

-   Define and track brand KPIs, including awareness, engagement, brand search, share of voice, and campaign effectiveness.
    
-   Own brand marketing budgets and optimize investments for measurable business impact.
    
-   Lead and mentor internal teams while managing external agencies and partners.
    
-   Work closely with senior leadership to translate business priorities into actionable brand initiatives.
    
    Qualifications & Experience
    
-   **8–12 years of progressive brand marketing experience**, preferably in D2C, beauty, skincare, wellness, or health marketplaces in India.
    
-   Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
    
-   Proven experience building, scaling, or repositioning consumer brands.
    
-   Strong understanding of the Indian D2C ecosystem, consumer behaviour, and omnichannel marketing.
    
-   Demonstrated success in executing integrated marketing campaigns and driving brand growth.
    
-   Experience managing marketing budgets, creative agencies, influencers, and cross-functional teams.
    
-   Strong strategic thinking, storytelling, analytical, and stakeholder management skills.
    
-   Ability to balance long-term brand building with business growth objectives.
    
-   Comfortable working in a fast-paced, high-ownership environment.

## Other open roles at Clinikally

- [Doctor Relationship Executive](https://zerogtalent.com/frontier-jobs/clinikally/doctor-relationship-executive-120431) — Gurugram, HR, IN / Gurugram, Haryana, IN
- [Backend Engineer Intern](https://zerogtalent.com/frontier-jobs/clinikally/backend-engineer-intern-119144) — Gurugram, HR, IN / Gurugram, Haryana, IN
- [E-commerce Manager](https://zerogtalent.com/frontier-jobs/clinikally/e-commerce-manager-116605) — Gurugram, HR, IN / Gurugram, Haryana, IN
- [Consultant Dermatologist – Part-Time](https://zerogtalent.com/frontier-jobs/clinikally/consultant-dermatologist-part-time-115547) — Gurugram, HR, IN
- [Social Media Executive](https://zerogtalent.com/frontier-jobs/clinikally/social-media-executive-108914) — Gurugram, HR, IN

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