# air up

air up® is so much more than a water bottle. As the world’s first refillable drinking system that flavors water through scent alone: it’s a hydration revolution. 

What's meant by this? Science shows that the majority of what we perceive as flavor is actually derived from scents. Our one-of-a-kind drinking system transports carefully-crafted flavors from our pods through the mouth all the way to your olfactory receptors - and that's when your brain perceives the scent as flavor. This is called “retronasal olfaction” - just drinking water, but perceiving it as a flavored beverage. Mind-blowing, we know. But it’s just science.* 

Since its launch in Europe in July 2019, air up® has grown into a company that operates in over 11 countries, has more than 300 employees, and enjoys a customer base in the millions.

Interested in following the #thinknewdrinknew journey? Check us out on Facebook and Instagram. Let’s make scents of it [together].

*Link to study regarding taste found here: https://flavourjournal.biomedcentral.com/articles/10.1186/s13411-015-0040-2#:~:text=It%20is%20frequently%20asserted%20that,from%20the%20sense%20of%20smell. 

**Headquarters:** Munich, Bayern, Germany
**Founded:** 2018
**Employees:** ~236
**Founder:** Fabian Schlang, Jannis Koppitz, Lena Jüngst, Simon Nüesch, Tim Jäger
**Website:** https://air-up.com/
**Focus areas:** Food & Beverages, Consumer, Food and Beverage, Manufacturing, Retail
**Open positions:** 2

[View all jobs at air up](https://zerogtalent.com/frontier-companies/air-up)

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## Open Positions (2)

- [Intern Workplace & People](https://zerogtalent.com/frontier-jobs/air-up/workplace-people-intern-5008626101) -- Munich | Internship | People
- [(Sr.) Key Account Manager Retail - French Market](https://zerogtalent.com/frontier-jobs/air-up/sr-key-account-manager-retail-french-market-4791011101) -- Paris, Frankreich; Remote, France (Remote/Hybrid) | Contract | Other

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*Source: [Zero G Talent](https://zerogtalent.com), the job board for space, defense, AI, robotics and frontier-tech companies.*