Paid Media Manager

The Problem

As Flock expands across Law Enforcement, Commercial, and Community Safety verticals, reaching our buyers effectively requires highly targeted, full-funnel digital advertising. Navigating these complex, long-cycle B2B purchasing journeys demands a paid media strategy that prioritizes audience segmentation over simple channel activation. You will own our cross-channel paid media execution, leveraging deep paid social expertise to test, optimize, and scale campaigns that drive measurable pipeline growth.

What You'll Own

• Execute and optimize full-funnel paid media campaigns across Meta, LinkedIn, Reddit, and emerging programmatic platforms.

• Develop audience segmentation strategies that align channel selection, creative assets, and messaging to specific buyer personas and sales stages.

• Manage daily campaign operations including bid strategy, budget pacing, exclusion lists, and conversion tracking.

• Establish a structured testing framework across creative formats, audiences, and placements to continuously inform and improve media strategy.

• Partner with brand and creative teams to write clear, channel-specific creative briefs that translate audience insights into high-performing assets.

• Build scalable campaign reporting processes to translate full-funnel performance data into actionable recommendations for cross-functional leadership.

What This Role is Not

• This isn't a purely bottom-of-the-funnel demand capture role, you will build full-funnel strategies that support long, complex B2B sales cycles.

• This is not an order-taking execution job, you will proactively evaluate emerging channels, test new formats, and bring data-backed recommendations for new investments.

• This isn't an isolated analytics position, you will actively partner with creative and brand teams to shape the assets running in your campaigns.

What You Bring

• Demonstrated hands-on experience managing B2B paid media budgets across Meta, LinkedIn, and Google with a deep understanding of advanced bidding and targeting strategies.

• Proven track record of building and executing structured testing frameworks with documented hypotheses and clear performance measurement.

• Strong creative briefing capability with the ability to translate campaign objectives into clear direction for static, video, and lead-generation formats.

• Analytical proficiency to interpret full-funnel performance data and translate it into actionable business language for sales and marketing leadership.

• Familiarity with ABM platforms, programmatic DSPs, or Salesforce marketing attribution models is a strong plus.

Compensation

In this role, you'll receive a starting salary between $97,500 and $125,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in depth with you during our first chat.

Why Flock

Every community deserves to be safe. Flock builds the technology that makes that real: last year we supported over 1 million criminal investigations and helped locate more than 10,000 missing people. We're 1,700 people building the impossible with over $1B in funding, and the expectations are high on purpose. If you want a role where the stakes are real and the pace matches, this is it.

Some problems get solved faster in the same room, so we prioritize candidates in Atlanta and Boston. Hub-based roles mean real in-person time with your coworkers. Remote roles exist, and when a posting is open to remote work, it says so.

Building the impossible takes every kind of mind. Flock is an equal opportunity employer, and we know the best solutions come from diverse perspectives, experiences, and skills working together with mutual respect. Everyone is welcome to apply. If you need assistance or an accommodation due to a disability, email [email protected]; your information stays confidential and is used only to arrange the right accommodation for your interviews.

On compensation: we pay fairly for the work. Base salary is determined by job-related experience, education, training, and market indicators. The range in this posting covers base salary only and doesn't include equity, sales bonus plans where applicable, or benefits. The range may be adjusted over time, and this posting may span more than one career level.

One last thing: all legitimate communication from Flock comes from an email ending in @flocksafety.com or [email protected]. We never make offers through messaging apps or third parties, and we never request payment or sensitive personal information during hiring. If you encounter suspicious outreach about a Flock role, report it to [email protected].