Media Relations Specialist

Who is Flock?

Every community deserves to be safe, it’s a fundamental right. Our mission is simple - to build technology that reduces crime and protects privacy. Flock partners with cities, businesses, schools, and neighborhoods to help protect where people live, work, and play. Last year, Flock technology supported over 1 million criminal investigations. We've also helped solve approximately 20% of reported crimes in areas where we're deployed, and have played a role in locating more than 10,000 missing people.

We are a high-performance team united by urgency, ownership, and a shared commitment to meaningful impact. The work is fast-paced and the expectations are high. We push beyond perceived limits, support each other, and hold ourselves accountable to delivering results that matter.

With over $1B in funding and an $8.3B valuation, we are scaling with intention and investing in the people who will help us build what others said could not be done. At Flock, you will find the opportunity to grow quickly, take on real responsibility, and contribute to something bigger than yourself.

The Opportunity

We are hiring a Media Relations Specialist to join Flock Safety’s Communications team. In this role, you'll be an important part of a lean but high efficiency team – soliciting stories from customers, drafting press releases, pitching solved crime stories to news outlets, supporting local city press conferences, and building and maintaining relationships with reporters and Flock Safety’s public sector customers.

This is a fast-paced, high-energy, extremely proactive role that requires a creative, scrappy, problem-solving mindset and the ability to handle a high volume and challenging PR environment. The Media Relations Specialist should display exceptional communication skills, a high attention to detail, and the ability to balance many moving parts. The ideal candidate will be a strong athlete / generalist – with the ability to flex and adapt to many different situations and projects.

You should love working cross functionally with colleagues across sales, marketing, product, et al, speaking with customers and reporters, and being a confident and credible spokesperson for Flock.

Success in this role requires securing a high volume of positive press coverage each week through tenacity and persistence, and responding quickly with sound judgment to daily media inquiries.

The ideal candidate has 4-6 years of communications experience either with an agency or in-house, preferably for a high growth tech company. Direct experience dealing with reporters is required. Strong public speaking skills, as is experience dealing with public sector employees (law enforcement, elected officials, or city/county employees) is also a requirement.

This role will report into the VP of Communications and will be remote-based.

The Skillset

• Ability to engage with, develop and maintain relationships with external stakeholders. You are comfortable cold calling a customer or reporter to pitch a story and you are not deterred by rejection.

• Exceptional written and verbal communication skills, familiarity in press release and media pitch writing styles, and a solid understanding of the media landscape.

• Strong organization and time management skills. You are able to balance a pipeline of multiple projects in various stages of development each week.

• Self-starter mentality with the ability to work independently and quickly in a fast-moving environment. You meet deadlines, respond to requests quickly, and don’t require reminders to accomplish assigned tasks.

• Ability to receive and give constructive feedback – and act on it quickly.

• Ability to build trust with internal stakeholders and ensure all priorities are consistently in alignment.

• 4-6 years of public relations experience, either at an agency or in-house.

• Prior relationships with reporters a plus, prior relationships with public sector employees (especially law enforcement) a plus

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe 90 day plans and believe that good days, lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety.

The First 30 Days

Gain familiarity with Flock’s PR process, meet with customers who have done press in support of Flock, onboard onto our PR and media monitoring software, and shadow multiple interviews with comms team members and Chief Communications Officer. End this month with full literacy in Flock’s suite of products and media talk tracks for tough questions.

The First 60 Days

With increasing understanding of the business and the PR process, you will continue to become more autonomous at story sourcing, pitching, media relations and follow-up. You should be honing your pitches to determine what gets the highest rates of engagement/coverages and beginning to source press conferences and announcements. You should be able to handle basic media inquiries on your own.

90 Days & Beyond

At this point, you should be fully off and running. You should feel both comfortable operating at Flock and within the External Affairs and Communications teams, and you are confidently representing Flock as a spokesperson.

Salary & Equity

In this role, you’ll receive a starting salary between $104,000 and $130,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

Location

We’re building the impossible, together. To drive innovation through in-person collaboration, we’re prioritizing candidates in our key hubs: Atlanta, Austin, Boston, Chicago, Denver, Los Angeles, New York City, and San Francisco. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.

The Perks

🌴Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.

⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.

👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

🧠Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.

💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support.

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.

💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.

Flock is aware of fraudulent individuals and agencies falsely claiming to represent our company. All legitimate communication from Flock will come from an email address ending in @flocksafety.com. We do not make job offers through messaging apps, social platforms, or unauthorized third parties, and we will never request payment or sensitive personal information during the hiring process. If you encounter suspicious outreach related to a Flock role, please report it to [email protected]