# Popl Expands AI Event Lead Engine with Claude Integration and Apollo Data Partnership

**Author:** Zero G Talent
**Published:** 2026-11-11
**Category:** engineering
**Tags:** yc-hiring, event technology, b2b saas, artificial intelligence, software engineering, sales, product design

[Read on Zero G Talent](https://zerogtalent.com/blog/popl-expands-ai-event-lead-engine-with-claude-integration-and-apollo-data-partnership)

---

Popl, founded in 2020 by [Jason Alvarez-Cohen](https://zerogtalent.com/people/jason-alvarez-cohen), [Nick Eischens](https://zerogtalent.com/people/nick-eischens), and [Jeremy W. Greenfield](https://zerogtalent.com/people/jeremy-w-greenfield), started as an NFC contact-sharing business before pivoting into an AI-powered event lead capture and digital business card platform for B2B revenue teams. Headquartered in New York, NY, the 60-person Series A company emerged from Y Combinator's W21 batch and has expanded its software stack to turn offline conference interactions into structured CRM pipeline.

In July 2026, the company introduced Popl for Claude, a native connector built for Anthropic's Claude AI assistant, as reported by [Yahoo Finance UK](https://uk.finance.yahoo.com/news/popl-launches-worlds-first-ai-181600492.html). The integration allows event marketers to run pre-show target buyer research, summarize post-show booth conversations, prioritize leads based on ideal customer profiles, and generate executive ROI reports using natural language prompts. In a statement quoted by the publication, CEO [Jason Alco](https://zerogtalent.com/people/jason-alco) explained that customers had requested custom reporting features: "So instead of building more structured UI, we went AI-native and made Claude the frontend."

To support product expansion across its web dashboard and mobile app, Popl is hiring a [Senior Product Designer](https://zerogtalent.com/ai-jobs/popl/senior-product-designer-111224) ($140,000–$180,000, Remote - US) to simplify complex B2B workflows and evolve the platform's design system. The engineering team is also recruiting a [Senior Backend Engineer](https://zerogtalent.com/ai-jobs/popl/senior-backend-engineer-90054) ($140,000–$180,000, Remote - US) to build backend APIs, code, and cloud infrastructure using Node.js and TypeScript.

## Expanding Data Enrichment and Industry Recognition

Popl followed its AI connector launch with a data collaboration with Apollo.io in August 2026. As detailed by [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/popl-apollo-io-team-up-to-power-in-person-events/53999/), Apollo serves as a primary data source in Popl's multi-partner waterfall enrichment engine. When a sales representative captures a lead in person, Popl queries over 20 data partners alongside proprietary AI agents to achieve over 97% data coverage, filling in missing details via web discovery, email prediction, and real-time validation before pushing records to CRMs like Salesforce and HubSpot.

The adoption of event lead capture software reflects a broader shift away from traditional per-event scanner rentals. In September 2026, [G2 Learn Hub](https://learn.g2.com/event-lead-capture) launched a dedicated Event Lead Capture category tracking 33 products. Popl emerged as one of the two most-reviewed platforms in the category with 1,818 verified reviews. In the report, [Jason Alco](https://zerogtalent.com/people/jason-alco) described the historical gap in offline event tracking: "Every in-person interaction your team has with a lead or customer can move a deal forward. Yet that activity has historically been a black hole: fragmented, incomplete, and difficult to connect to revenue."

To assist enterprise clients with onboarding and custom CRM setups, Popl is hiring a [Customer Solutions Engineer](https://zerogtalent.com/ai-jobs/popl/customer-solutions-engineer-119424) ($100,000–$120,000, Remote - US). Embedded within the Customer Success team, the role acts as a technical resource to troubleshoot edge-case configurations during live customer calls.

## From Social Viral Hit to B2B Revenue Platform

Popl was co-founded by UCLA alumni [Jason Alvarez-Cohen](https://zerogtalent.com/people/jason-alvarez-cohen) (CEO) and [Nick Eischens](https://zerogtalent.com/people/nick-eischens) (COO). After graduating in 2018 with a computer science degree and spending time at Boeing, [Jason Alvarez-Cohen](https://zerogtalent.com/people/jason-alvarez-cohen) encountered NFC contact sharing in late 2019 and partnered with [Nick Eischens](https://zerogtalent.com/people/nick-eischens) to prototype physical smartphone tags. The founders gained early consumer traction in 2020 through viral TikTok videos that reached tens of millions of views.

After completing Y Combinator in 2021 and securing $2.5 million in seed funding from investors including Urban Innovation Fund and Goat Capital, Popl expanded its focus to enterprise revenue teams. Rather than selling single consumer tags, Popl developed an enterprise platform with custom CRM field mapping, sync logging, and central administration for sales forces at major companies.

## Scaling Go-to-Market and Support Teams

Popl is currently filling seven open remote positions across sales, marketing, engineering, and customer support in the United States.

On the marketing team, Popl is recruiting a [Senior Digital Marketing Manager](https://zerogtalent.com/ai-jobs/popl/senior-digital-marketing-manager-111399) ($120,000–$160,000, Remote - US) to manage paid search, SEO, AI search visibility, agency partners, and executive attribution frameworks. To drive top-of-funnel pipeline, the company is hiring an entry-level [Sales Development Representative](https://zerogtalent.com/ai-jobs/popl/sales-development-representative-116837) ($55,000–$75,000, Remote - US) to convert warm leads via phone, email, and LinkedIn, run outbound prospecting, and publish LinkedIn content twice per week.

For customer retention and expansion, Popl is seeking a [Customer Success Manager (Mid-Market)](https://zerogtalent.com/ai-jobs/popl/customer-success-manager-mid-market-76100) ($100,000–$150,000, Remote - US) to run virtual training, business reviews, and account onboarding for mid-market clients. The company is also hiring an [Account Manager](https://zerogtalent.com/ai-jobs/popl/account-manager-114953) ($100,000–$160,000, Remote - US) to collaborate with Account Executives on contract renewals, expansion opportunities, and churn mitigation.

## Open Roles at Popl

| Role | Location | Work Mode | Salary |
| --- | --- | --- | --- |
| [Customer Solutions Engineer](https://zerogtalent.com/ai-jobs/popl/customer-solutions-engineer-119424) | US / Remote (US) | Remote | $100,000 – $120,000 |
| [Sales Development Representative](https://zerogtalent.com/ai-jobs/popl/sales-development-representative-116837) | US / Remote (US) | Remote | $55,000 – $75,000 |
| [Account Manager](https://zerogtalent.com/ai-jobs/popl/account-manager-114953) | US / Remote (US) | Remote | $100,000 – $160,000 |
| [Senior Digital Marketing Manager](https://zerogtalent.com/ai-jobs/popl/senior-digital-marketing-manager-111399) | US / Remote (US) | Remote | $120,000 – $160,000 |
| [Senior Product Designer](https://zerogtalent.com/ai-jobs/popl/senior-product-designer-111224) | US / Remote (US) | Remote | $140,000 – $180,000 |
| [Senior Backend Engineer](https://zerogtalent.com/ai-jobs/popl/senior-backend-engineer-90054) | US / Remote (US) | Remote | $140,000 – $180,000 |
| [Customer Success Manager (Mid-Market)](https://zerogtalent.com/ai-jobs/popl/customer-success-manager-mid-market-76100) | US / Remote (US) | Remote | $100,000 – $150,000 |

[See all open roles at Popl](https://zerogtalent.com/ai-companies/popl)

---
*Source: [Zero G Talent](https://zerogtalent.com), the job board for space, defense, AI, robotics and frontier-tech companies.*