# Founding GTM Hire

**Company:** [Yarn](https://zerogtalent.com/ai-companies/yarn)
**Location:** New York, NY, US
**Work mode:** On-site
**Employment type:** Full Time
**Salary:** USD 160K–200K/yr
**Category:** Sales
**Department:** Marketing
**Listed:** 2026-11-13

[View and apply on Zero G Talent](https://zerogtalent.com/ai-jobs/yarn/founding-gtm-hire-122642)

## What you'll do

- Hunt logos through outbound, targeted demos, and ABM video at scale
- Write and ship content including videos, posts, and landing pages
- Design playbooks and evaluate agent output with engineers
- Build first growth systems for onboarding, activation, and outbound

## What you need

- Genuinely good writer for scripts, cold emails, posts, landing pages
- Extremely high-agency with vague problems and customers waiting
- Comfortable in ambiguity in a pre-playbook, pre-metrics environment
- Can run through brick walls to get things done
- Smart and hungry with no specific experience required

## Job description

Yarn is the video product for agentic GTM teams. Growth teams at teams like Clay and Faire have gone from a couple of videos a month to generating 100’s of videos with Yarn.

We're five engineers and designers in Soho NYC. Four of us are ex-founders. We've just launched, and everything on the growth side is still run by the founders. You'd be the first person whose whole job is growing Yarn.

**What you'll actually do**

This is a generalist role – whatever moves the company forward, and today that looks like:

-   **Hunt logos.** Get the fastest-growing companies in the world using Yarn. Think Ploy, Legora, OpenAI. Outbound, targeted demos, launches, ABM video at scale.
-   **Write and ship content.** Launch videos, playbook walkthroughs, shorts, posts, landing pages. All the copy that converts. You don't need to be on camera.
-   **Design and eval the agent.** Write the playbooks the agent follows, judge its output, grade evals with the engineers. You won't write much code, but you'll decide what good looks like.
-   **Build the first growth systems.** Onboarding and activation, routines that run 24/7, outbound built on Clay. Then whatever comes next.

**Who you are**

-   **Smart and hungry.** No specific experience required.
-   **A genuinely good writer.** Scripts, cold emails, posts, landing pages.
-   **Extremely high-agency.** You'll get a vague problem and a customer waiting.
-   **Good taste.** You know the difference between a great launch video and a fine one.
-   **Comfortable in ambiguity.** We're pre-playbook and pre-metrics. You'll help write both.
-   **Can run through brick walls.**

We love former founders. Eighty percent of the team are ex-founders.

**Backed by**  
$7M+ from Y Combinator, General Catalyst, Race Capital and Varun Anand, cofounder of Clay. Angels include execs from Adobe, Canva and Meta, plus customers and Clay employees.

## Other open roles at Yarn

- [Founding Engineer](https://zerogtalent.com/ai-jobs/yarn/founding-engineer-92447) — New York, NY, US
- [Founding Product Designer](https://zerogtalent.com/ai-jobs/yarn/founding-product-designer-88318) — New York, NY, US

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*Source: [Zero G Talent](https://zerogtalent.com), the job board for space, defense, AI, robotics and frontier-tech companies.*