Marketing Manager, US

About the Company:

Tools for Humanity (TFH) designs and builds technology behind World. World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. The TFH and World tech stacks make this possible: the Orb verifies real, unique people, World ID proves it privately, and World App puts these capabilities, and more, in people’s hands. Together, they add a human layer to an AI-driven internet.

World is already running at a global scale. More than 17 million people across 160 countries have verified with World ID, and more new Orb verifications take place each week. World App is already among the most used wallets globally. Developers are integrating World ID to build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate.

Founded in 2019, TFH has more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. Our teams come from OpenAI, Tesla, SpaceX, Apple, Google, Stripe, Meta, Coinbase, Palantir and MIT Media Lab. We’re backed by leading investors, including a16z, Khosla Ventures, Bain Capital Crypto, Blockchain Capital, Variant, Tiger Global, and Coinbase Ventures, as well as prominent operators and founders across fintech and AI.

TFH and World have been featured on the cover of TIME Magazine, highlighted in Fast Company’s Next 5 in Fintech, and explored in a Bloomberg deep dive. The New York Times, Bankless and TechCrunch have all recognized our collective progress in identity, cryptography, AI, and global-scale hardware deployment. Our leadership is also named to the Time AI 100. Learn more about the newest product launches from our Liftoff event.

About the team

This role sits in the Marketing team and works closely with the regional Market Operations team. The Marketing team has been tasked with overseeing and executing brand, marketing and creative for the World, World Foundation and Tools for Humanity brands.

About the role

The Marketing Manager, US is responsible for developing and executing a regional marketing strategy and plan to increase brand awareness, positive sentiment and drive app downloads and sign-ups. World is a ground up movement, and this role works to make World welcoming, relatable and inspiring to all Americans.

The ideal candidate is a full-stack brand-led marketer, self-directed, intrinsically motivated to work hard, creatively strong and deeply experienced in marketing strategy, omnichannel planning and project management, reporting and measurement and managing creative development. Candidate requires top tier communication, influence and relationship building skills enabling them to get things done fast and at a high creative and executional standard.

This role is deeply involved with strategic and operational priorities in the US, and collaborates with many cross-functional teams, from field and retail operations and real estate, to product, legal, policy and communications.

In this role, you will:

• Create, develop and implement a comprehensive marketing strategy, omnichannel plan and roadmap which captures locally relevant insights, tangible go-to-market strategies, OKR setting and measurement plans

• Be brand-led, maintaining the World creative standard and strategic integrity in every execution and acting as regional brand manager

• Project manage with a close attention to detail and obsession with execution

• Measure and report your successes and learnings with marketing and finance stakeholders

• Drive awareness and positive brand sentiment that inspires app downloads and Orb sign-ups

• Partner with Regional General Manager and other cross functional stakeholders (product, legal, comms, policy etc.) to drive the development, execution and continuous improvement of World’s expansion strategy, including partnerships

• Connect global and local efforts by aligning global visions with local marketing strategy and plan and sharing findings from regional teams to advise global strategies

• Collaborate with diverse vendors and internal specialists to get projects developed, designed, reviewed and deployed at a high creative standard

You might thrive in this role if you have:

• 7+ years of relevant experience in brand marketing, creative strategy, or related fields, ideally in a fast-growing, brand-led organization

• You have a strong creative instinct, can manage the local brand and ensure a high creative standard across the US, enabling you to make decisions quickly and execute autonomously when needed

• You are adaptable, resilient and ready to work with high agency, learn new things and innovate – you take extreme ownership to get things done with high impact

• Your interdisciplinary skillset enables you to get things done faster

• You navigate through complexity and ambiguity to achieve results - you don’t need a blueprint and create your own roadmap with input from trusted parties

• You are a top-tier communicator and relationship builder – you pull together diverse individuals with different interests to drive outcomes

• You have a solid track record of achievement (e.g., worked in a top tier company/startup, have quickly assumed responsibilities or impacted results)

• You possess a strong understanding of local culture, communities and the best ways to reach them

• You are fully fluent in English and have US work authorization

• Experiences in any of the following are valuable to help you be more effective in the role: copywriting, web design & development, graphic design, video editing, photography, digital marketing, SEO, service or UI/UX design

• You are ready and excited to collaborate in-office 5 days/week

• You love to travel, ready to be on the road across the US up to 40% of your capacity in order to evaluate and improve retail operations and execute local campaigns and activations

What we offer in San Francisco:

• An open and collaborative office space in downtown SF

• Unlimited PTO

• Monthly Phone Reimbursement or a company device

• Daily in-office catered meals (breakfast, lunch, dinner)

• Top-tier medical, dental, vision insurance

• 401k + employer match program

Pay transparency statement (for CA and NY based roles):
The reasonably estimated salary for this role at TFH ranges from $174,500 - $205,000, plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!

By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR.