Senior Growth Marketing Manager

Senior Growth Marketing Manager

New York, NY · Full-Time · Marketing · Hybrid

About Raspberry AI

Raspberry AI is a generative AI design platform built for fashion brands and retailers. We help design, merchandising, and product development teams move faster — from concept to market-ready assets — using industry-leading AI. Some of the world's top fashion brands rely on Raspberry AI to streamline their workflows and accelerate product development.

We closed $24 million in Series A from a16z, plus $5 million seed rounds from Khosla Ventures and Greycroft Ventures. Other investors include REVOLVE and Reformation founders, and the President of Saks Fifth Avenue. For more information, visit raspberry.ai.

How We Work

• Be an owner: We take responsibility for outcomes, not just tasks. We don't wait for permission — we step up, move fast, and hold ourselves accountable to results.

• Bias to solution: We're solutions-oriented at heart. We go beyond identifying problems to actively unblocking ourselves and others.

• Curiosity to problem solve: Your role is your starting point, not your fence. We hire outside-the-box thinkers who own every problem they spot with the team.

• Customer obsession: Everything we build starts with the customer. We listen deeply, move quickly, and obsess over delivering tools that make their work faster and more creative.

• Lowest level of detail: We're not afraid to get in the weeds. Great work comes from people who notice what others miss and ask deeper questions.

• 1% better every day: Progress compounds. We stay curious, ask for feedback, and look for the small improvements that make tomorrow better than today.

• AI first: We use AI across the entire company — from product to growth to operations — to move faster and produce higher-quality work.

What We Offer

• Innovative culture: A generational opportunity to define the role of AI in one of the world's largest industries.

• Growth paths: Opportunities to drive impact well beyond your immediate role as the company scales.

• Learning & development: Annual discretionary stipend for professional development.

• Annual company offsite: We bring the whole team together once a year in various places around the country.

About the Role

We're looking for a senior growth marketer who can build our demand gen engine from the ground up and own the programs that turn awareness into pipeline. This is a builder's role: you'll set up the systems, run the campaigns, and prove what works, then scale it.

This role is a broad growth marketing role, including demand generation, content, events, lifecycle, web, and whatever else moves the needle in a given week. We hire people who want to fix any problem they see, not just the ones in their job description. If that's not how you operate, this isn't the role.

What you'll do

• Build and scale up Raspberry's demand generation function multi-channel campaigns across paid, email, webinars, and content syndication that drive qualified pipeline

• Own the full funnel from lead capture to MQL to pipeline, partnering closely with sales on handoff, scoring, and conversion

• Plan and run field marketing — industry events, dinners, conferences, and targeted regional activations (especially in fashion/retail hubs) that generate and accelerate pipeline.

• Manage budget and external vendors/agencies, making sharp calls on where to spend.

• Pitch in across the broader marketing motion — content, lifecycle, website, product launches — as priorities shift.

Qualifications

• 7+ years in growth or demand generation marketing, ideally at a high-growth B2B SaaS or AI company.

• A proven track record building demand gen programs that drove measurable pipeline

• Hands-on experience with demand gen channels (paid search/social, email, webinars, ABM) and the tooling behind them (marketing automation, CRM, attribution).

• Exposure to field marketing and events — you've planned and executed them, and you know how to tie them back to pipeline.

• Strong analytical instincts; comfortable owning a number and reporting on it honestly.

• A bias toward action and ownership. You're comfortable with ambiguity and energized by building something from zero.

• Based in or willing to relocate to NYC.

• Strong collaboration skills with the ability to build trust with sales teams and operate as a true business partner

• Experience working with HubSpot

• Highly organized with the ability to manage multiple programs simultaneously under tight deadlines

• Excellent written and verbal communication skills

Benefits

• Competitive salary and equity options

• Comprehensive benefits package including health, dental, and vision insurance

• Opportunity to work on cutting-edge AI technology with a high-impact team

• Fully remote with a supportive company culture

• Be part of a rapidly growing company with significant growth potential