Field Marketing Specialist

Field Marketing Specialist

New York, NY · Full-Time · Marketing

About Raspberry AI

Raspberry AI is a generative AI design platform built for fashion brands and retailers. We help design, merchandising, and product development teams move faster — from concept to market-ready assets — using industry-leading AI. Some of the world's top fashion brands rely on Raspberry AI to streamline their workflows and accelerate product development.

We closed $24 million in Series A from a16z, plus $5 million seed rounds from Khosla Ventures and Greycroft Ventures. Other investors include REVOLVE and Reformation founders, and the President of Saks Fifth Avenue. For more information, visit raspberry.ai.

How We Work

• Be an owner: We take responsibility for outcomes, not just tasks. We don't wait for permission — we step up, move fast, and hold ourselves accountable to results.

• Bias to solution: We're solutions-oriented at heart. We go beyond identifying problems to actively unblocking ourselves and others.

• Customer obsession: Everything we build starts with the customer. We listen deeply, move quickly, and obsess over delivering tools that make their work faster and more creative.

• Lowest level of detail: We're not afraid to get in the weeds. Great work comes from people who notice what others miss and ask deeper questions.

• 1% better every day: Progress compounds. We stay curious, ask for feedback, and look for the small improvements that make tomorrow better than today.

• AI first: We use AI across the entire company — from product to growth to operations — to move faster and produce higher-quality work.

What We Offer

• Innovative culture: A generational opportunity to define the role of AI in one of the world's largest industries.

• Growth paths: Opportunities to drive impact well beyond your immediate role as the company scales.

• Learning & development: Annual discretionary stipend for professional development.

• Annual company offsite: We bring the whole team together once a year

About the Role

We're looking for a driven and creative Field Marketing Specialist to join our team and own our on-the-ground marketing presence with a strong focus on New York City. This is a highly visible role that sits at the intersection of events, sales, and partnerships, requiring someone equally comfortable negotiating a venue contract and briefing a sales rep before a dinner.

You'll be responsible for designing and executing unforgettable experiences, from large-scale conferences to intimate executive dinners.

Responsibilities

Event Management (Core Focus)

• Own end-to-end planning and execution of in-person and virtual events, including trade shows, conferences, roadshows, lunch-and-learns, and hosted executive dinners

• Manage event logistics: venue sourcing, vendor negotiations, booth design, staffing, catering, and post-event follow-up

• Build and maintain a calendar of New York-area events that keeps our brand consistently present in the market

• Track event ROI and report on pipeline influenced, leads generated, and revenue attributed to field programs

Demand Generation & Lead Generation

• Partner closely with the sales team to identify target accounts and tailor event and outreach strategies to move them through the funnel

• Develop and execute territory-based campaigns that complement field events and drive qualified pipeline

Qualifications

• 2+ years of field marketing, event marketing, or demand generation experience, ideally in a B2B environment

• Based in New York City or the immediate metro area

• Proven track record owning events from concept through execution, including large conferences and high-touch experiential dinners

• Strong collaboration skills with the ability to build trust with sales teams and operate as a true business partner

• Experience working with HubSpot

• Highly organized with the ability to manage multiple programs simultaneously under tight deadlines

• Excellent written and verbal communication skills

Benefits

• Competitive salary and equity options

• Comprehensive benefits package including health, dental, and vision insurance

• Opportunity to work on cutting-edge AI technology with a high-impact team

• Fully remote with a supportive company culture

• Be part of a rapidly growing company with significant growth potential

Compensation

• The base salary range for this role is $85,000 – $100,000 annually, depending on experience. This position is also eligible for a performance-based bonus and equity.