Director, GTM Enablement

Profound is the marketing platform for the AI era. As people increasingly turn to ChatGPT, Perplexity, and Gemini to decide what to buy, we give brands the intelligence to see how AI represents them and the Agents to act on it. Today, ~13% of the Fortune 500, plus companies like Ramp, Figma, Chime, Calendly, and DocuSign, use Profound to turn AI Search from a black box into a measurable growth channel.

Backed by Lightspeed, Sequoia, Kleiner Perkins, and Khosla Ventures at a $1B valuation, we're a lean, fast-moving team across NYC, SF, Buenos Aires, and London, shipping at a relentless pace and defining a new category at the biggest shift in marketing in 25 years. If you want to do the best work of your career at the frontier of AI, come build it with us.

We are hiring a GTM Enablement Director to build the function from the ground up. This role owns how Profound’s Sales, Customer Success, and Partner teams are enabled to win, from onboarding and training to playbooks, launches, and ongoing field readiness. You will translate a fast-evolving product and category into clear, repeatable motions that scale.

What you’ll do

• Build Profound’s go-to-market enablement function from scratch

• Own enablement across Sales, Customer Success, Solutions Engineers, and Partners

• Design onboarding programs that ramp new hires quickly in a complex, technical category

• Create go-to-market playbooks for enterprise sales cycles, pilots, and expansions

• Partner with Product Marketing to turn positioning into field-ready messaging

• Enable the field to confidently sell Profound’s differentiation across AI search and agentic workflows

• Lead enablement for new product launches

• Equip frontline managers with coaching frameworks

• Serve as the voice of the field into Product and go-to-market leadership

• Define and track enablement impact including ramp time, win rates, and adoption

Who you are

• 7 to 12 or more years of experience across go-to-market roles such as enablement, sales, customer success, revenue operations, or product marketing

• Experience as a first or early enablement hire building function and systems from zero

• Comfortable selling complex, enterprise, category-defining products

• Able to translate AI and technical concepts into clear business value

• Strong systems thinker and hands-on builder

• Credible partner to senior sales leaders and executives

Location

This is an on-site role based in our Union Square, NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $220,000 to $245,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.

Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.