Founding GTM & Branding Operator (all genders)

You’re not just building a website; you’re shaping how Lio is perceived by the world.

As Founding GTM & Branding Operator, you will work at the intersection of Brand, Marketing, Product, and Growth to define how one of the fastest-growing AI companies communicates, looks, feels, and converts. You’ll work directly with our leadership team and help turn Lio into a category-defining company through exceptional storytelling, design, and execution.

This is a role for someone with exceptional taste, strong business intuition, and a desire to build. Someone who understands that the best brands aren’t created through marketing campaigns — they’re built through consistency, narrative, and attention to detail.

What You'll Do

In this role, you will:

• Own and evolve Lio’s brand, positioning, and visual presence

• Drive the development of our website as a key growth and conversion channel

• Translate complex AI topics into compelling stories and visuals

• Create presentations, landing pages, campaigns, event materials, and other brand assets

• Build scalable templates, guidelines, and systems that enable teams across Lio

• Work closely with founders, agencies, and stakeholders to ensure brand consistency across all touchpoints

• Support product launches, GTM initiatives, recruiting, and company-building efforts

Your Profile

You’re a good fit for this role if you:

• Have a strong portfolio showcasing a variety of projects, brands, and styles

• Bring exceptional taste and attention to detail

• Can execute and elevate existing visions, not just your own ideas

• Understand storytelling, positioning, and conversion—not just design

• Are highly proactive, hands-on, and thrive in fast-paced startup environments

• Are experienced with Figma, PowerPoint, and Adobe Illustrator or Affinity Designer

• Admire brands like Stripe, Linear, OpenAI, Vercel, Ramp, or Clay

Why Join Us?

You’ll help define how one of the fastest-growing AI companies is experienced by customers, candidates, and the market. High ownership, direct founder collaboration, and the opportunity to build a category-defining brand from the ground up.

Have questions about the role? Feel free to reach out to Anika!