User Acquisition Manager

We're looking for a highly analytical and detail-oriented Social User Acquisition Manager to join our Paid Acquisition team.

You'll manage and scale global campaigns, leveraging data, advanced models, and AI tools to drive performance and optimize budget allocation across key social platforms.

We believe three things matter for every role at Lemonade: drive to push through challenges, efficiency that keeps standards high while moving fast, and adaptability that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work.

Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.

In this role, you’ll

• Own end-to-end management of global, large-scale social acquisition campaigns

• Drive performance through deep data analysis, experimentation, and continuous iteration

• Lead measurement, reporting, and budget allocation decisions for your channels

• Stay current with industry trends, emerging platforms, and new technologies to identify growth opportunities

• Use AI tools to enhance campaign performance, automation, and decision-making

• Combine strategic thinking with hands-on execution across multiple initiatives

• Partner with Product, Creative, and Analytics to maximize impact and alignment

What you’ll need

• 3+ years of experience managing global, large-scale B2C social campaigns focused on Meta and TikTok (budgets of $300K+/month)

• Experience with YouTube campaigns is a strong advantage

• Experience with additional social platforms is an advantage

• Strong analytical skills and a data-driven mindset

• Proven track record of driving performance at scale

• Strong project management and cross-functional collaboration skills

• Ability to thrive in a fast-paced, high-ownership environment

• Ready to work in an office environment most days of the week

• Enthusiasm about learning and adapting to the exciting world of AI – a commitment to exploring this field is a fundamental part of our culture