Digital Marketing

Role Description:

1. Awareness & Brand Presence
   • Execute digital initiatives to drive top–funnel metrics (reach, impressions, traffic).
   • Maintain consistent brand voice across all digital touchpoints.
   • Support campaign leads by executing awareness-related activities within larger campaign plans.
2. Paid Ads Management
   • Plan, run, and optimize ads across Meta, Google, and TikTok to drive traffic and awareness.
   • Conduct A/B testing for creatives, messaging, and CTAs to improve performance.
3. Digital Content & Media
   • Manage SEO, blog content, and PR/media exposure to strengthen online presence.
   • Support co-marketing initiatives for partner projects (promotional assets, campaign amplification, content collaboration).
   • Manage KOL activation for awareness objectives (briefing, coordination, content review, performance check).
4. Cross-Functional Collaboration & Reporting
   • Work closely with the Design, Social Media, and Growth teams to ensure aligned messaging and campaign execution.
   • Track and report key awareness and acquisition metrics (reach, traffic, CTR, CPL) to the Marketing Lead and CEO.

Role Requirements:

• 2–3 years of experience in Digital Marketing with exposure to top–mid funnel activities.
• Hands-on experience running paid ads (Meta, Google, TikTok).
• Familiarity with SEO, blog content optimization, and basic analytics.
• Experience managing KOL collaborations (briefing, coordination, content review).
• Strong coordination and communication skills for cross-team work.
• Comfortable interpreting metrics (reach, traffic, CTR) and turning them into clear recommendations.