Data Scientist, Marketing

We're looking for a Marketing Data Scientist to join Figma's Data Science team and drive how we measure and optimize the impact of our global brand investments. In this role, you'll partner closely with Brand Marketing, Creative, Media, and Research teams to develop measurement frameworks, generate actionable insights, and influence strategic decisions that support long-term business growth.

This is a unique opportunity to be the first dedicated Data Scientist supporting Brand Marketing at Figma. You'll work directly with senior marketing leaders to establish new measurement capabilities, solve complex business problems, and define the future of brand analytics at one of the world's most recognized software companies.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Develop and own end-to-end measurement frameworks, attribution models, and channel-level evaluation tools to assess the impact of Figma's marketing investments across the full funnel and inform budget allocation
• Partner with stakeholders across Brand Marketing, Email, Lifecycle, Demand Gen and Research teams to define success metrics, uncover insights, and drive data-informed decision making
• Develop and apply statistical and machine learning models to solve key marketing challenges, including audience targeting, creative effectiveness, customer engagement, and campaign performance measurement
• Build dashboards, reporting frameworks, and analytical tools that help stakeholders understand brand performance and business impact
• Translate complex analyses into clear recommendations for marketing leaders and executive stakeholders
• Improve data quality, measurement infrastructure, and reporting capabilities to support a growing marketing organization — establishing standards and processes that scale with the business
• Proactively surface new opportunities to improve marketing effectiveness — from audience targeting to spend optimization — and bring data-backed recommendations to senior marketing and business planning discussions

We'd love to hear from you if you have:

• 5+ years of experience in Data Science or Marketing Analytics, with a track record of supporting Marketing teams and measuring the impact of large-scale brand investments
• Strong foundation in statistics, experimentation, causal inference, and working with survey or qualitative research data
• Advanced proficiency in SQL and experience using Python, R, or similar tools to conduct analysis and build scalable measurement solutions
• Proven ability to influence senior non-technical leaders and cross-functional teams by translating complex analyses into clear, actionable recommendations

While it's not required, it's an added plus if you also have:

• Experience with media mix modeling (MMM) or multi-touch attribution (MTA) methodologies
• Hands-on experience with marketing data platforms such as Segment, Amplitude, or similar tools
• Experience working in a B2B SaaS or PLG environment

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.