Founding GTM Lead

Cranston AI is building AI-native software for accounting.

We are hiring a Founding GTM teammate to help build our go-to-market function from the ground up. This means sales, outbound, events, conferences, marketing experiments, customer research, follow-up, pipeline discipline, and the unglamorous work that turns a sharp product into a repeatable business.

You will work directly with the founders. Some days you will be researching and building prospect lists. Some days you will be helping run outbound campaigns, preparing for sales calls, attending events, writing marketing copy, or turning customer conversations into a clearer GTM playbook. The work will be broad because the function is still being built.

Why Cranston

• Founders who have built in this market before and built real companies
• $4M+ raised from top investors.
• Dozens of customers, with revenue growing quickly.
• A huge, messy market where the right AI-native company can become very large.

What You Will Do

• Help build Cranston's sales and GTM motion from scratch.
• Run outbound campaigns across email, LinkedIn, calls, events, and other channels.
• Help book meetings, manage follow-up, and keep the pipeline clean.
• Attend events and conferences, talk to potential customers, and turn conversations into opportunities.
• Test messaging, positioning, landing pages, email copy, and event strategies.
• Prepare founder-led sales calls with the right context, notes, and follow-up.
• Capture market feedback and turn it into sharper sales materials and product insight.
• Build lightweight systems for CRM hygiene, lead tracking, event planning, and repeatable follow-through.
• Use AI tools aggressively to move faster on research, copy, list-building, and analysis.

You Might Be a Fit If

• You have 1+ year of experience in sales, marketing, startups, events, consulting, or another high-output role.
• You are tough. Rejection does not ruin your day, slow feedback does not confuse you, and messy work does not offend you.
• You are comfortable reaching out to strangers and asking for time, feedback, or a meeting.
• You write clearly and can communicate without sounding like a marketing department got trapped in your keyboard.
• You are organized enough to follow up relentlessly and keep track of many moving pieces.
• You are curious about businesses, people, incentives, and why customers buy.
• You can learn a technical or industry-specific market quickly.
• You want more responsibility than your resume probably justifies.

Bonus Points

• You have sold into SMBs, professional services, accounting firms, finance teams, or founder-led businesses.
• You have helped plan events, dinners, conferences, webinars, or field marketing campaigns.
• You have done outbound before and know that most of the job is consistency.
• You have worked at an early-stage startup.
• You are unusually good at writing, research, persuasion, or relationship-building.
• You have used AI tools to do real work faster.

Interview Process

1. Intro call with a founder focused on your background, communication style, and why you want an early GTM role.
2. Practical GTM work sample, likely involving prospect research, outbound copy, event strategy, or follow-up from a customer conversation.
3. Founder working session where we test how you think through messy sales and marketing problems.
4. References and offer.